2026
The year in review
Responsible for the whole business: people, customers and the numbers.
General Manager
Birmingham, UK
Letter from the founder
Dear reader,
I run a £45m business unit with 260 people across sales, operations and customer service.
I took it from a loss to a 9% margin in three years, mainly by fixing service and keeping good people.
Rebecca
General Manager
2022
to Present
General Manager
Midland Fresh Foods, Food Service
2018
to 2022
Operations Manager
Midland Fresh Foods
“Rebecca turned our worst-performing division into the one everyone wants to work in.”
Business turnaround
A 100-day plan for an underperforming unit.
Non-executive director
Board seat for growing companies.
Mentoring
For first-time general managers.
Warwick Business School
MBA, 2019