2026
The year in review
Brands people recognise, trust and choose again.
Senior Brand Manager
Barcelona
Letter from the founder
Dear reader,
I manage a portfolio of three food and drink brands: positioning, packaging, campaigns and launches.
I launched a new range that became the category’s fastest seller in its first year.
Sofia
Senior Brand Manager
2021
to Present
Senior Brand Manager
Fable Foods
2017
to 2021
Brand Manager
Brook Drinks Co.
“Sofia knows our shopper better than anyone in the business.”
Brand positioning workshop
One day, with a written positioning.
Launch plan
Everything needed to launch a new product.
Agency review
Choosing the right creative partner.
ESADE
MSc Marketing, 2015